Wedding invitation design has become much more colorful and unique! In the past, brides would visit a print shop specializing in invitations, and select the look of their invitations from a set book of designs. These designs were very formal, and mostly inflexible with regard to wording. For instance, the invitation would usually start with the phrase ‘Mr. and Mrs. so and so request the pleasure of your presence at the marriage of their daughter…’. Then the particulars would follow. The look of the invitations was very plain. Fonts were blocky, limited in selection, and only a single color. In addition, there was strict protocol to follow with regard to the packaging of the invitation. The invitation was a single panel. Following would be a tissue paper separator, then a response card with a stamped, addressed envelope.
The lack of choice and packaging restrictions were due to the limitations of the production equipment. Color for a small run on a printing press was cost prohibitive. The tissue paper was used to keep the potentially wet ink from smearing onto the other printed pieces.
But now, with digital printing presses, all bets are off! You can basically print any design you or your graphic designer can come up with! Color and font differentiation are the name of the game. Your wedding invitations should be as unique as you are.