It is so important to understand the mechanics of printing when designing for print
Our main specialty when engaging in design work at Allegra Print Atlanta is designing for print projects. There are many things to consider when designing a job. Color, balance, font, design elements, message…the list goes on. All of these considerations are important when designing anything. However, there are many ‘mechanics’ that have to be considered when designing for print. If a designer doesn’t know about these ‘mechanics’, the piece must often be re-worked to make it ‘print-ready’. This re-working can be costly. Therefore, it makes the most sense to choose a graphic designer who can design for print.
What are these mechanics? Everything from creating a ‘bleed’ (making sure that the color goes ‘beyond’ the final size of the work), to understanding the limitations of each piece of equipment that must be included in the production process. Another important piece of knowledge is the understanding of paper stock, availability, thickness, and potential results.
Sometimes, if a designer doesn’t understand these considerations, they can come up with output that impossible to produce in an affordable manner. Booklets and invitations are particularly tricky if there isn’t any ‘mechanical’ consideration given.
In our experience owning a print production facility, it seems like the fly-by-night quickie and inexpensive designers that you can find on project posting sites don’t have any understanding of print mechanics. Often times, their ‘designs’ are almost worthless. Therefore, when considering a print project, please think about partnering with an experienced design for print graphic designer.
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